A new model for home service business management

Pricing at
every order
of magnitude.

From a single penny to a seat at the table. Value and access compound.

¢1
¢10
$1
$10
$100
$1K
$10K
$100K

Most pricing is binary.
You're in or you're out.

We built something different. A continuous spectrum — one that scales exactly with what you need. Every time you move up a tier, you gain a full order of magnitude in capability. No arbitrary feature walls. No bloated bundles. The price tells you exactly where you are on the scale of what's possible.

Penny Ante· Ten Cent Trial· People Plan· Marketing Suite· Home Service Ops· Whole Employee Mgmt· GM On-Site· Own the Future· Penny Ante· Ten Cent Trial· People Plan· Marketing Suite· Home Service Ops· Whole Employee Mgmt· GM On-Site· Own the Future·

/ per use

$0.01

Penny
Ante

Before you commit to anything, prove the value. Nine things AI can do for a single cent — each one worth a thousand times more.

Start for a penny →
Penny Ante — nine things AI can do for a cent

01 of 09

Write a cold email that actually gets opened

02 of 09

Name your next product or company

03 of 09

Summarize any document in 3 bullets

04 of 09

Generate 5 social media captions with hooks

05 of 09

Debug a piece of code that's driving you mad

06 of 09

Write a performance review comment for anyone

07 of 09

Create a job posting that top talent responds to

08 of 09

Draft a refund policy, privacy notice, or FAQ

09 of 09

Turn a rough idea into a one-page business case

Ten Cent Trial

/ first month

$0.10

The Ten Cent
Trial

Forget free trials. Free means no commitment, no skin in the game, no real test. Ten cents means you're serious. We'll match that energy — everything unlocked, full access, thirty days.

  • Full platform access for 30 days
  • No credit card hold, no auto-renew surprises
  • One explicit decision at the end: stay or go
  • Converts to any paid tier at month's close
Try for $0.10 →

/ month

$1

People
Plan

A dollar a month. The cost of nothing. And yet — your entire personal operating system: organized, automated, remembered.

  • People Board — your network, mapped
  • ToDo List — AI-assisted prioritization
  • CRM — relationships, not just contacts
  • Reminders — never drop a ball again
  • Voice AI — hands-free, always on
Start free →
People Plan
× 10
Marketing Suite

/ month

$10

Marketing
Suite

Ten dollars buys you a marketing team that never sleeps. Your website, your social presence, your inbound calls — all running on intelligence that compounds every day.

  • Pulse — real-time business vital signs
  • Websites — AI-built, AI-maintained
  • Social Media — strategy, content, posting
  • Reporting — what matters, when it matters
  • AI Receptionist — every call, answered perfectly
Start free →
× 10

/ month

$100

Home Service
Ops

Built for businesses that move in the real world. Quote jobs, dispatch crews, take payment, track your fleet — all from one intelligence layer that integrates everything.

  • Pricebook — consistent, professional quoting
  • Quotes — generated and sent in seconds
  • Jobs — scheduling, dispatch, completion tracking
  • Payments — collect on-site or remotely
  • Accounting — books that keep themselves
  • Fleet — where your people are, always
Start free →
Home Service Ops
× 10
Whole Employee Mgmt

/ month

$1,000

Whole Employee
Mgmt

The first tier where we're managing your people, not just your processes. Benefits, compliance, coaching, hardware — a thousand a month versus the hundreds of thousands an HR department costs.

  • Hardware Provisioning — devices, configured and shipped
  • Coaching — performance, retention, growth
  • Insurance — Truck, Vision, Dental, Workers Comp
  • Compliance Mgmt — never miss a regulation
  • 401k — retirement benefits, administered
Inquire →
× 10

At $10,000 a month, you're not buying software.
You're hiring a General Manager.

/ month

$10,000

GM
On-Site

One human being, 100% dedicated to your business. Not a consultant. Not a part-timer. A General Manager who wakes up thinking about your company — every single day.

  • Single dedicated employee, fully embedded
  • Deep operational ownership, not advisory
  • All lower-tier capabilities included and managed
  • Weekly reporting direct to founders
  • NDA, non-compete, full professional commitment
Apply for a GM →
GM On-Site
× 10

The final tier

$100,000

Buy 1% of the company.

This isn't a service tier. This is a co-founder conversation. At $100,000, you're not a customer — you're an owner. You receive equity, you receive access, and you receive a seat at the table where every major decision gets made.

Inquire about ownership → Ownership — 1% of the company

Start where you are.
Scale to where you're going.

A penny proves it works. A hundred thousand makes you part of what happens next. Find the level you belong at and join now.

Start for $0.01 → Own 1% →

Logarithmic Pricing

$0.01 · $0.10 · $1 · $10 · $100 · $1,000 · $10,000 · $100,000

Eight tiers. One belief.